'Not Just For Salads'
A campaign running alongside the 'Not Just For Salads' visuals.. Heinz want customers so show just to what lengths they'll go to with salad cream. participants can Tweet short videos or link Vines of them taking salad cream to the next level. With Heinz Retweeting these to their masses of followers we could hopefully start a trend of people using the cream in a humorous new way. (brushing your teeth with salad cream for example) Followers will be asked to better the video that the Heinz account shows them in order to win a free bottle of salad cream.
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