Purdeys Rejuvenation

Invest in Brewdog's 'Equity for Punks'

Running alongside these images is an idea for the 'Equity for Punks' crowd-funding scheme whereby the first 50 Brewdog drinkers and 'real ale' fans alike could be given shares by Brewdog for visiting every Brewdog bar so far. The journey would take the participants across Europe and It would be good for them to document their travels through short video clips in each bar and the city that it's in. The clips could be turned into a documentary short and be advertised as some sort of 'ale pilgrimage', possibly becoming a thing of legend.

YCN Lego

Brand: Lego

Target Audience: Dads

Media: Television / Print

1. Television advert: The scene starts in the living room of a cosy family home, the father is sat on the sofa reading his paper whilst his 4 year old son is playing below on the carpet, the shot focuses on the child, he's taking the books out of the book case and begins arranging them on the floor, stacking them in many different combinations. The dad glances over, glances back to his paper.. and goes back for the double take. He see's his sons creation, he's impressed. A light bulb suddenly goes off in his head. 'He's Ready' (This could be the first spoken audio of the ad). The paper is dropped down onto the couch and the man springs up. The scene sets to the man climbing the ladders into the loft of his home, he enters and comes down holding a box of his old lego. He comes back down into the living room and places the box infront of his son, he's intrigued.. he reaches into the box and takes two pieces of lego, hold's them for a moment, fiddles about trying to get them together and the suddenly they click! they're together! The shot focuses back onto the father who's been sat watching, he smirks. Enter Lego logo and the line 'Same Brick.. Different Generation'.

2. The scene starts again in the living room of the family home, we can see the son and the father both together on the carpet. The son is playing with his Lego bricks, visible is a castle that the son is building.. it's tall, and appears well built. The dad is struggling with the construction of a shelving unit, he's obviously getting frustrated with the build and we see pieces of it scattered over the carpet. a crashing sound occurs as we see the shelving unit which looks as if it's about to be finished fall apart at all 4 corners into a pile of wood and screws. The dad storms out of the room throwing the blue prints to the shelving unit into the air, they float back towards the ground and land in front of his son who's still busy with his Lego. The scene fades out and restarts with the dad entering the room where to his amazement the shelving unit is stood in all its glory, finished! He looks over to his son who's still fiddling around with his lego brick. The scene fades to black. Enter the Lego logo and tag-line along the lines of 'It all started with Lego' - I'm not too sure if the line 'same brick, different generation' fits too well.

YCN Yorkshire Tea

'Get Some Yorkshire in you'

There's a television advert with this one. Take the setting of a cafe down south, you've got the standard southern accent going on between a male and female both in their early 20's. The conversation has been dry for the last 10 minutes now and the woman is starting to lose interest. A waiter comes over and a mug of Yorkshire Tea is placed on the table. The male pours and take a sip of the clearly marked Yorkshire Tea, he remarks 'Ey up, now that's what tha calls a proper brew' in a true Yorkshire accent. The woman is astounded, and clearly attracted to the man more-so than ever, she asks him what the plan is for later on in the evening, the camera pans to the mans face who's grinning. The screen fades and the Yorkshire Tea logo takes centre point. 'Get some Yorkshire in You' appears below the Logo. 

Swan Matches

Because Nobody Steals Your Matches

There's a short advert to go along with these visuals. The setting is on a canal, two gentlemen stroll along the water as the sun glistens off of it, it's a nice evening. The men are strolling along chatting to each other, in the shot there's a swan that's traveling the canal, behind them.. but heading in their direction. The two men come to a halt as one of the men asks the other if he has a light, the man digs deep into his pocket and pulls out a box of Swan Vestas matches, he hands them over. The other man can be heard lighting the match and we see him take the box and place it into his own pocket. at this moment the swan that has been tailing them leaps majestically out of the water on onto the patch in-front of them, the men are shocked as the swan approaches the man and removes the matches from his pocket and holds them in his beak towards the other man who they rightfully belong too. He takes them with a steady hand and the duck turns and dives back into the water. The two men turn and look at each other. 'Because nobody steals your matches' is exclaimed in a thick male voice. The swan logo appears on screen with Swan Vestas as a large copy below.

YCN Bacardi

YCN Salad Cream

'Not Just For Salads'

A campaign running alongside the 'Not Just For Salads' visuals.. Heinz want customers so show just to what lengths they'll go to with salad cream. participants can Tweet short videos or link Vines of them taking salad cream to the next level. With Heinz Retweeting these to their masses of followers we could hopefully start a trend of people using the cream in a humorous new way. (brushing your teeth with salad cream for example) Followers will be asked to better the video that the Heinz account shows them in order to win a free bottle of salad cream.