Purdeys Black Cab Idea Design

Going with the line Purdeys picks you up.. could Purdeys pay to have their advertising on the side of London's Black Cabs? The type of cab that the target market would be using also. 

Stelrad Vita Radiators

These Design ideas & radio script were created for a live brief that I attempted for the digital agency Turn Key. The challenge was to advertise the new Stelrad Vita radiator series to tradesmen. These are scamps, Not a finished design.

Jumbo Records

Here's a couple of designs I came up with for Jumbo Records, I'm a big music fan myself as well an avid record collector, I felt that these summed up a lot of people's passion to never let music on vinyl die. 

D&AD: WWF Initial Idea Designs

These are pieces from a interesting visual idea I had for the WWF D&AD brief.

Mexico

State of California 

State of Illinois

Kazakhstan 

D&AD New Blood: WWF Final Idea

Tasked with selecting a brief from the D&AD newblood catalogue I went for the WWF one, I'd always wanted to throw my hand at advertising a charity.

The target audience of this brief was 16-24 year olds, they are the 'always on' generation, social media savvy and Facebook fiends. 

My idea revolved around the impact improperly discarded cigarette butts had on our environment and it's wildlife. Specifically marine wildlife as cigarette butts commonly make their way into a water source, polluting it and killing the wildlife that call it their habitat. Looking into the amount of those who smoked within the target audience and the ways in which the discarded their cigarettes, I created a campaign that saw the renovation of London Zoo's Marine wing (a location that allowed the most interaction between wildlife and the target audience). The marine wildlife was to be removed from the tanks and filled with cigarette ends. Informational posters would be placed on the tanks detailing the effects out bad habits were having on the marine wildlife. Supporting posters would also be placed around the surrounding London Boroughs.

Marine Tank Posters

Supporting Designs

Brewdog

Financial Times Brief: Select an article from the Financial Times and advertise a business, product or service.

Selected Business: Brewdog & their 'Equity for Punks' crowd-funding scheme.

Ideation Designs